Nearmint's Vintage Football Card Blog

As I wrote on my pre-rookie cards page, “rookie card” is an unfortunate term. Years ago, most players’ “rookie” cards were not printed in their rookie years, but sometime later, after they were established as pros. Many players, even Hall of Famers, didn’t appear on cards until well into their careers. Some didn’t appear on cards until long after their playing days were over. Dick Lane, for example, had 14 interceptions–still a league record–as a rookie for the Rams in 1952, but he didn’t appear on a card until 1957. Don Hutson played for the Packers from 1935 to 1945, but no one printed football cards from 1936 to 1947, so Hutson’s rookie card is a 1955 Topps All-American.

So “first card” would be a more accurate term than “rookie card.” Even that isn’t quite right, though, since players sometimes appeared on cards in minor sets before their rookie cards were issued. To be a rookie card, it is understood that a card has to have been printed by a major card company, such as Topps or Bowman. And it has to be a regular issue card, not an insert. So “first regular issue card printed by a major card company” is more precise, though it would make for a long abbreviation. And there’s even some contention about that: PSA’s Pro Football Hall of Fame Rookie Players registry set accepts either 1950 Topps Felt Backs or 1951 Bowmans for the rookie cards of Lou Creekmur and Ernie Stautner. Why? Perhaps because the 1950 Topps Felt Backs are small and ugly. So the registry’s definition of rookie card is “first regular issue card printed by a major card company, unless it’s small and ugly, in which case you can substitute a different one.”

There are other slight hitches. One is that sometimes cards picture the wrong player. Packer fullback Jim Taylor’s rookie card, a 1959 Topps, actually pictures Jim Taylor of the Cardinals. So does his 1960 Topps card. The 1959 Topps card is generally known as Taylor’s rookie card, but his picture doesn’t actually appear on a card until 1961. Some collectors consider his 1961 Topps and 1961 Fleer cards to be his real rookie cards, and Taylor himself reportedly won’t sign his 1959 Topps card.

Also, how about the 1964 Philadelphia Packers’ Play of the Year and Colts’ Play of the Year cards, which have small images of Vince Lombardi and Don Shula? Are they Lombardi and Shula’s rookie cards? I would say so, but my Beckett doesn’t have them marked as such. It does have them priced like rookie cards, though.

And why aren’t cards in the 1961 Nu-Card set considered rookie cards? Roman Gabriel, John Hadl, and Ernie Davis all appear in that set, but their Topps cards from later years are considered their rookie cards. The Nu-Card set pictures college players, but so do the 1951 Topps Magic and 1955 Topps All-American sets, and cards in those sets can be rookie cards. Is the 1961 Nu-Card set not considered a major issue? To my knowledge, the cards were distributed nationally, and there are plenty of them around, so they seem to me to be a major issue.

Whether or not a card is a rookie card has a large influence on its price, of course. Rookie cards, especially of Hall of Famers, are popular with collectors, so there is a high demand for them. Why are rookie cards more popular than other cards? Well, honestly, I think that someone with an early influence on the hobby–perhaps someone compiling a price guide–said “rookie cards should be worth more,” collectors said “okay,” and so it was. Intuitively this makes some sense, since older cards are generally scarcer than newer ones, and a player’s first card would tend to be his scarcest. This certainly isn’t true in all cases, though, so declaring rookie cards more valuable than others is largely artificial.

Perhaps rookie cards were declared valuable to help fuel the modern card market. Modern card collectors like to buy new players’ rookie cards, speculating that the players will become stars and their cards will become valuable. Collectors in the vintage card market do some of this, too: since rookie cards of Hall of Fame players are valuable, collectors speculate by buying cards of senior candidates for the Hall of Fame. The Bob Hayes rookie card pictured here is an example of a card whose price jumped recently, when Hayes was elected to the Hall of Fame.

Some players have more than one rookie card; this happened when more than one company printed cards of the same league in the same year. Sammy Baugh has a 1948 Bowman rookie card, for instance, and also a 1948 Leaf rookie card. Jim Otto has both 1961 Topps and 1961 Fleer rookie cards. For most years before 1970, though–the years I think of as vintage–only one company per year printed cards for a given league, if anyone printed football cards at all.

It seems to me that the concept of a rookie card serves as a convenient way to identify a player’s most desirable card. Which card is a player’s rookie card can sometimes be ambiguous, but identifying a player’s rookie card is much less contentious than, say, trying to decide on his most attractive card, or his scarcest. Picking a most desirable card for each player helps collectors narrow their collecting focus: they can collect rookie cards of Hall of Famers, Heisman winners, players from their favorite team, etc.

I have 80-90% of the rookie cards marked in the Vintage Football Card Gallery, including those of players who appear on only a card or two. You can use the Advanced Search page to look for rookie cards in combination with other criteria.

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The Fleer Corporation printed football cards each year from 1960 to 1963. In 1960, 1962, and 1963, Fleer had rights to the AFL players, while their competitor, Topps, had rights to the NFL players. In 1961, both companies printed cards of both AFL and NFL players.

The 1960 Fleer set contains players and coaches from the original eight AFL teams. Since 1960 was the first year of the AFL, many of the players were coming to the league from college, and they are shown in their college uniforms. 1959 Heisman winner Billy Cannon is one example, in his LSU uniform. Other players are shown in uniforms of NFL teams they played for in prior years: George Blanda, for instance, is in a Bears uniform. Some of the players in the set were either cut before the season or did not get any playing time, judging by the records at pro-football-reference.com. Jim Woodard and George Blanch, both with the Raiders, are two players who do not appear on that site.

I recently created a page in the Vintage Football Card Gallery that shows a virtual uncut sheet of 1960 Fleer cards. As you can see on that page, an uncut sheet contained all 132 cards in the set, so no cards were short-printed. Because of where they were positioned on the sheet, however, some cards are much more difficult to find in high grade. The scarcest card is Jim Woodard, in the bottom left corner of the sheet. The corners of the uncut sheets evidently got damaged just as the corners of cards do.

The 1960 Fleer set contains the rookie cards of Hall of Famers Ron Mix, Hank Stram, and Sid Gillman, as well as the rookie cards of Jack Kemp and Heisman Trophy winner Billy Cannon. (Sid Gillman also has a pre-rookie card in the 1959 Bell Brand Rams set.)

The 1961 Fleer set contains 220 cards, and it was released in two series: the first with 132 NFL players, the second with 88 AFL players. The cards in each series are sorted by team nickname. In the first series, the Bears cards are first, then the Browns, Cardinals, Colts, Cowboys, and so on to the Vikings. The second series has the Bills, Broncos, Chargers, etc. Interestingly, most of the photos of the NFL players show them standing, hands on hips, but most of the photos of the AFL players are action shots.

The 1961 Fleer virtual uncut sheet page shows what the second series sheets looked like, and it shows how the cards’ placement on the sheet has affected their availability in high grade. Though the price guides assign higher values to the second series cards, in reality they are more common than the first series cards, and they sell for less.

The 1961 Fleer set includes the rookie cards of two Hall of Famers, Jim Otto and Don Maynard, both AFL players. Because Topps also printed cards of AFL players in 1961, Otto and Maynard also have rookie cards in the 1961 Topps set. The 1961 Fleer set also contains two notable errors: the player on Goose Gonsoulin’s card is not Goose Gonsoulin, and the Packers logo is backward on every Green Bay Packers card.

Finally, the set reflects the changes to the leagues in 1961: the Vikings were an NFL expansion team, and the AFL’s Chargers moved from Los Angeles to San Diego.

The 1962 Fleer set contains 88 cards, and it appears to have been printed in smaller numbers than the other Fleer sets. The cards are attractive, but they suffer from poor quality control: many of them were cut off-center, and many have large amounts of wax on the back. The cards are grouped and ordered by city: Boston first, then Buffalo, Dallas, Denver, Houston, New York, Oakland, and San Diego. I have not seen an uncut sheet, but because the first four cards in the set are scarce in high grades, I’ll bet that they were on the left edge, as they are were on sheets of 1963 Fleer cards.

The only Hall-of-Famer rookie card in the 1962 Fleer set is that of Billy Shaw. Shaw is the only player in the Pro Football Hall of Fame who never played in the NFL.

The 1963 Fleer set contains 89 cards: 88 players and an unnumbered checklist. The addition of the checklist caused the Bob Dougherty and Charles Long cards in the set to be short printed, as discussed on my virtual uncut sheet page for the set. The set also has a variation that none of the price guides acknowledges: cards with numbers divisible by 4 come both with and without a bottom stripe on the back. See the 1963 Fleer uncut sheet page for a discussion of that, too.

The 1963 set contains the rookie cards of three Hall of Famers: Len Dawson, Lance Alworth, and Nick Buoniconti. It also reflects the AFL’s two team changes in 1963: the Dallas Texans moved to Kansas City and became the Chiefs, and the New York Titans changed their nickname to the Jets. According to Wikipedia, the Titans were sold in 1963 and moved to Shea Stadium, which is close to LaGuardia Airport, and they hence became the Jets. One of the new owners was Leon Hess, founder of the Hess Corporation. The early Jets colors and logo were made to resemble Hess’s.

1963 marked the end of Fleer’s short run. In 1964, Philadelphia Gum Company obtained the rights to print cards of NFL players, and Topps in turn obtained the rights to the AFL.

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According to Wikipedia, 0 and 00 are no longer legal uniform numbers in the NFL. That means that the players who wore them effectively have had their numbers retired. Pictured here are cards of five players who wore number 0 or 00: a 1963 Fleer Jim Otto, a 1972 Topps Ken Burrough, a 1961 Fleer Wallet Picture of John Olszewski, a 1968 Topps Obert Logan, and a 1948 Bowman John Clement.

I learned from the Wikipedia article that Jim Otto wore 00 because you could pronounce it like his name: aught-oh. Otto wore number 50 in his first season, 1960, and he switched to 00 for the remainder of his career. Otto’s 1964 Topps card shows a four-year-old image of him wearing number 50.

John Olszewski and Obert Logan also wore numbers other than 0 early in their careers. Olszewski’s cards with the Chicago Cardinals picture him in numbers 33 and 36. Logan’s 1967 Philadelphia card shows him in number 25 for the Cowboys.