Nearmint's Vintage Football Card Blog

Brad Ecklund, who played center for five years in the AAFC and NFL, passed away on February 6. Ecklund started his pro career with the New York Yankees of the AAFC in 1949, then joined the New York Yanks (formerly the New York Bulldogs) of the NFL when the AAFC merged with the NFL in 1950. He remained with the team when they became the Dallas Texans in 1952 and the Baltimore Colts in 1953. He made the Pro Bowl twice, in 1950 and 1951.

After his playing days, Ecklund coached for nineteen years for five NFL teams. His obituary in the Philadelphia Enquirer includes a nice photo from his days as an Eagles coach.

Ecklund’s rookie card is a 1951 Bowman, pictured here. Like the other Yanks cards in the 1951 Bowman set, it shows a picture of Yankee Stadium rather than a logo. Perhaps the team never had a logo as the New York Yanks: I don’t see one on logoserver.com, and the team’s Wikipedia page shows a Bulldogs logo.

Ecklund also appeared on two other cards, a 1952 Bowman Large and a 1952 Bowman Small, in the team’s only year as the Dallas Texans.

As I wrote on my pre-rookie cards page, “rookie card” is an unfortunate term. Years ago, most players’ “rookie” cards were not printed in their rookie years, but sometime later, after they were established as pros. Many players, even Hall of Famers, didn’t appear on cards until well into their careers. Some didn’t appear on cards until long after their playing days were over. Dick Lane, for example, had 14 interceptions–still a league record–as a rookie for the Rams in 1952, but he didn’t appear on a card until 1957. Don Hutson played for the Packers from 1935 to 1945, but no one printed football cards from 1936 to 1947, so Hutson’s rookie card is a 1955 Topps All-American.

So “first card” would be a more accurate term than “rookie card.” Even that isn’t quite right, though, since players sometimes appeared on cards in minor sets before their rookie cards were issued. To be a rookie card, it is understood that a card has to have been printed by a major card company, such as Topps or Bowman. And it has to be a regular issue card, not an insert. So “first regular issue card printed by a major card company” is more precise, though it would make for a long abbreviation. And there’s even some contention about that: PSA’s Pro Football Hall of Fame Rookie Players registry set accepts either 1950 Topps Felt Backs or 1951 Bowmans for the rookie cards of Lou Creekmur and Ernie Stautner. Why? Perhaps because the 1950 Topps Felt Backs are small and ugly. So the registry’s definition of rookie card is “first regular issue card printed by a major card company, unless it’s small and ugly, in which case you can substitute a different one.”

There are other slight hitches. One is that sometimes cards picture the wrong player. Packer fullback Jim Taylor’s rookie card, a 1959 Topps, actually pictures Jim Taylor of the Cardinals. So does his 1960 Topps card. The 1959 Topps card is generally known as Taylor’s rookie card, but his picture doesn’t actually appear on a card until 1961. Some collectors consider his 1961 Topps and 1961 Fleer cards to be his real rookie cards, and Taylor himself reportedly won’t sign his 1959 Topps card.

Also, how about the 1964 Philadelphia Packers’ Play of the Year and Colts’ Play of the Year cards, which have small images of Vince Lombardi and Don Shula? Are they Lombardi and Shula’s rookie cards? I would say so, but my Beckett doesn’t have them marked as such. It does have them priced like rookie cards, though.

And why aren’t cards in the 1961 Nu-Card set considered rookie cards? Roman Gabriel, John Hadl, and Ernie Davis all appear in that set, but their Topps cards from later years are considered their rookie cards. The Nu-Card set pictures college players, but so do the 1951 Topps Magic and 1955 Topps All-American sets, and cards in those sets can be rookie cards. Is the 1961 Nu-Card set not considered a major issue? To my knowledge, the cards were distributed nationally, and there are plenty of them around, so they seem to me to be a major issue.

Whether or not a card is a rookie card has a large influence on its price, of course. Rookie cards, especially of Hall of Famers, are popular with collectors, so there is a high demand for them. Why are rookie cards more popular than other cards? Well, honestly, I think that someone with an early influence on the hobby–perhaps someone compiling a price guide–said “rookie cards should be worth more,” collectors said “okay,” and so it was. Intuitively this makes some sense, since older cards are generally scarcer than newer ones, and a player’s first card would tend to be his scarcest. This certainly isn’t true in all cases, though, so declaring rookie cards more valuable than others is largely artificial.

Perhaps rookie cards were declared valuable to help fuel the modern card market. Modern card collectors like to buy new players’ rookie cards, speculating that the players will become stars and their cards will become valuable. Collectors in the vintage card market do some of this, too: since rookie cards of Hall of Fame players are valuable, collectors speculate by buying cards of senior candidates for the Hall of Fame. The Bob Hayes rookie card pictured here is an example of a card whose price jumped recently, when Hayes was elected to the Hall of Fame.

Some players have more than one rookie card; this happened when more than one company printed cards of the same league in the same year. Sammy Baugh has a 1948 Bowman rookie card, for instance, and also a 1948 Leaf rookie card. Jim Otto has both 1961 Topps and 1961 Fleer rookie cards. For most years before 1970, though–the years I think of as vintage–only one company per year printed cards for a given league, if anyone printed football cards at all.

It seems to me that the concept of a rookie card serves as a convenient way to identify a player’s most desirable card. Which card is a player’s rookie card can sometimes be ambiguous, but identifying a player’s rookie card is much less contentious than, say, trying to decide on his most attractive card, or his scarcest. Picking a most desirable card for each player helps collectors narrow their collecting focus: they can collect rookie cards of Hall of Famers, Heisman winners, players from their favorite team, etc.

I have 80-90% of the rookie cards marked in the Vintage Football Card Gallery, including those of players who appear on only a card or two. You can use the Advanced Search page to look for rookie cards in combination with other criteria.

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Jack Zilly, who played offensive end and defensive end for the Los Angeles Rams and Philadelphia Eagles, died on December 18. In college, Zilly played on Notre Dame’s national championship teams of 1943 and 1946. In the intervening two years, he served in World War II. Before his rookie season with the Rams, Zilly played in the 1947 College All-Star game, scoring a touchdown in the All-Stars’ win over the Chicago Bears. He played for the Rams from 1947 to 1951, finished his career with the Eagles in 1952, and went on to coach at Montana State and Notre Dame.

Zilly is pictured here on his 1951 Bowman football card. I always liked this action shot, with the grass flying up behind him and the ball entering the picture in the upper right. Zilly also appeared on a 1950 Bowman card, and his obituary in the Los Angeles Times has a nice action photo of him with the Rams.

Continuing our little quiz:

Question #2: What do the three players pictured on these 1951 Bowman football cards have in common?

Scroll down slowly; the answer is after the sponsored links. For more information on a card, click on it or hold your cursor over it.

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Answer: All of them became head coaches in the AFL in its first year, 1960.

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The Bowman Gum Company printed football cards in 1948 and from 1950 to 1955. On the whole, they are my favorite vintage football cards, and if I were to start my collection over, I would focus on collecting these early Bowmans. Except for the 1953 issue, the cards are attractive, varied, and interesting, and eight sets to me is about the right number to work on.

1948 Bowman

The 1948 Bowman cards are small, nearly square, and black-and-white. The cards picture the current players of the time, and since no one had printed football cards since National Chicle in 1935, every card in the 1948 Bowman set is a rookie card. The cards have no printing on the front, only on the back, a format I really like. Every third card–that is, each card with a number divisible by three–is considered a short print. This, says my old Beckett catalog, is because the sheet they were printed on was “printed in much lesser quantities” than the other two sheets. Judging by PSA’s population report, the “lesser” is accurate, but the “much” is not: PSA has graded about third fewer of the short prints, not enough to justify the 4x to 5x premium that Beckett assigns to them.

1950 Bowman

The 1950 Bowmans are the same size as the 1948 cards, and they look like little oil paintings. Like the 1948 cards, they have printing only on the back. 1950 was the year that the All-American Football Conference folded and three of its teams–the Baltimore Colts, Cleveland Browns, and San Francisco 49ers–joined the NFL. Because no major card company had printed cards of AAFC players, several of the stars from the AAFC made their football card debut in the 1950 Bowman set. Of the 10 Hall of Fame players whose rookie cards appear in the 1950 Bowman set, 6 came from the AAFC, and 4 of those 6 played for the Browns.

The Los Angeles Rams were the first team to put a logo on their helmets, and this might be why most of the Rams are wearing helmets on their 1950 Bowman cards. The artist who colored the cards took liberties with the colors, however. On the cards the Rams’ horns appear white in the front and yellow in back, but on the actual helmets the horns did not change color somewhere in the middle.

1951 Bowman

In 1951, Bowman enlarged the cards and put the player’s name and team logo on the front. The logos overwhelm the cards a bit, but logos were more intricate back then, and they needed to be large to show the detail. (See the Lions and Giants logos, for example.) Though attractive, the 1951 set seems to be less popular than the 1950 and 1952 sets, perhaps because it has fewer rookie cards of prominent players.

1952 Bowman Large

In 1952, Bowman released two sets of football cards, identical except for their size. An article in the PSA Library provides a detailed description of the 1952 Large set. In addition to the rookie cards of several Hall of Fame players, the set includes the rookie cards of three Hall of Fame coaches: George Halas, Paul Brown, and Steve Owen. Some cards in the set are challenging to find in high grades: cards with numbers divisible by 9 and the cards immediately following them (i.e., 10, 19, 28, …) are reportedly short prints, and PSA’s population report indicates that some of the other cards (#70, Gene Schroeder, for example) are actually as scarce as the designated short prints.

The PSA article says that the most valuable card in the set is #144, Jim Lansford. The article is correct: the price guides list the card at 2-to-5 times the value of the next most valuable card. Why? Well, the price guides say, not only is the Lansford a short print, but it’s the dreaded last card in the set! This to me is another example of where the guides are off base, since numerous other cards in the set are at least as scarce as the Lansford. (For more “last card” silliness, see my 1959 Topps virtual uncut sheet.)

1952 Bowman Small

The 1952 Bowman Small cards, except for their size, are identical to the Large cards. The PSA library also has an article on this set. It appears that Bowman printed fewer Smalls than Larges, but collectors evidently prefer the large format, because the Larges, in general, command higher prices. Because they fit differently on the sheet, the Smalls do not have the same distribution as the Larges, and no Smalls are designated short prints.

1953 Bowman

Bowman’s follow-up to their classic 1952 sets was the disappointing 1953 Bowman set. In a previous article, I wrote about the ugly white football on the front of the cards, but that’s not the only problem. Outside of the white football, the cards are dark–often too dark to get a good scan–and there is not a single significant rookie card in the set. The card distribution is strange, too: there are 96 cards in the set, and only two of them are Packers.

1954 Bowman

1954 Bowman football cards are the plainest of the old Bowmans, but they are colorful, clear, and attractive. Cards 65-96 were clearly printed in smaller numbers, but my old Beckett has them priced five times higher than the other cards, which is excessive. My favorite is Jim Dooley, in his College All-Star uniform. There is a Whizzer White in the set, but he’s not the Supreme Court justice. There’s an old thread about the Whizzers on the Collectors Universe message board.

1955 Bowman

Finally, there are the 1955 Bowmans. Bowman got experimental again with this set, putting each player on a colored background and giving him an aura. All of the players on a given team have the same colored background: the background for the Packers is yellow, for example, and the background for the Giants is green. I like the uniformity that the background brings to this set. In 1953 and 1954, Bowman put some players on solid color backgrounds, some on geometric backgrounds, and some in front of trees and shrubs.

In 1956, Topps bought Bowman Gum, and Bowman’s run of football cards ended. Now that I think of it, don’t 1956 Topps football cards look like a hybrid of 1955 Bowman and 1955 Topps cards? The 1956 Topps cards have the player on a colored background, with a bit of an aura, and the logo box looks just like the one on the 1955 Topps All-Americans.

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Lou Creekmur, a hall-of-fame offensive lineman, died last week. He played on the outstanding Detroit Lions teams of the 1950’s.

Pictured here is Creekmur’s rookie card, a 1951 Bowman. The back of the card says he was obtained by the Lions from the “frozen player pool,” which I had to look up. The frozen player pool, it turns out, was where the players from the AAFC were placed when that league folded, and the NFL had a special draft from the pool in 1950. Creekmur did not actually play in the AAFC, but both the Philadelphia Eagles from the NFL and Los Angeles Dons from the AAFC had drafted him in 1948, and evidently the Eagles did not still have the rights to him in 1950. (Instead of playing pro football in 1948, Creekmur stayed in school and got his masters.)

The Lions also obtained Bob “Hunchy” Hoernschemeyer from the frozen player pool. That doesn’t have a lot to do with Lou Creekmur, but Hunchy Hoernschemeyer is a great name, so I wanted to mention him.

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